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People are online now more than ever and we believe this an opportunity for every person, brand, and business to develop deeper connections on social media and digital platforms. Marketing and branding are two often misunderstood yet critical tools to the success of your startup/idea/career. Mona's Lounge specializes in digital marketing support and brand development for all creatives, from personal brands to businesses. We want to help you reach your goals by answering the following questions: What is your brand? Who is your target market? How can you stand out?

Our mission is to help people connect online and inspire each other through their art and services. to leave a positive impact on the world. Everyone has a story to tell- this is more evident as all digital platforms have become oversaturated. We're here to create a digital marketing strategy and branded content that is authentic to you.

The name Mona’s Lounge is derived from the Leonardo da Vinci painting titled Mona Lisa, which Founder Shirleen Chen believes is one of the most memorable artworks in history. Since filming the first live session video in her small apartment living room, she has dedicated her life to developing artists with the potential to leave an unforgettable and positive impact on the world. 

BRAND DEVELOPMENT

Put simply, your "brand" is what your prospect thinks of when he or she hears your brand name. It's everything the public thinks it knows about your name-brand offering—both factual and emotional. Your brand name exists objectively; people can see it. It's fixed. But your brand exists only in someone's mind.

By the end of our Brand Development meeting, we'll cover: 

  • Identity and Branding

  • Logo Design

  • Business Cards

  • Graphic Design

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MARKETING
STRATEGY

A marketing plan is a simple outline of your road map for getting your message out there. An authentic message helps build believability and create a more powerful narrative through a more genuine approach.We'll help determine what are your best options based on your budget. There are many different channels you can use to reach your customers, and the corresponding customer yield expectations and associated costs that go with each channel. 

By the end of our Marketing Strategy meeting, we'll be able to:

  • evaluate how your personal values align with the outward representation of your "brand"

  • develop an effective marketing message by using a simple method called SUCCESS, which stands for Simple, Unexpected, Concrete, Credible, Emotional, Stories

  • write an outline of your marketing plan

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CREATIVE
DIRECTION
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CONTENT CREATION

For Artists: 

- Photography

- Live Session Videos

- Music Videos

- Promotional Videos

- Cover Art

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WHAT WE DO

1

BRAND DEVELOPMENT

 2

MARKETING STRATEGY

 3

CREATIVE DIRECTION

4

CONTENT CREATION

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SHIRLEEN CHEN

Founder and CEO

Shirleen Chen is a Chinese-American R&B soul singer, creative director, and concert producer from the suburbs of Los Angeles, California. She is a Music Business/Management major at Berklee College of Music, class of 2020. During her sophomore year, she was inspired by NPR Tiny Desk Concerts to start filming her own video series of live performances called Mona’s Lounge Live Sessions. Since then, she has led a team of creators and collaborated with over 300 Berklee students to create quality, branded content such as photography, cover art, web design, promotional videos, music videos, video interviews, and news articles

The first artist she discovered and still manages today is DREION, a singer-songwriter and performing artist. His music can be described as a combination of gospel, soul, funk, and R&B. She has managed and marketed five major productions including The Ariana Grande and Micki Miller Tribute Show, DREION Made For This, and The Coming: Black History Month Celebration. 

 

After graduation, Shirleen’s long-term goals include: establishing the Mona’s Lounge live music venue and creative space in Los Angeles, releasing her original music as a solo artist and songwriter, and creative directing innovative and uplifting content.

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ALEX KAWASAKI

Photography and Videography

 

Alex Kawasaki is a bassist, photographer and videographer from Los Angeles, California. He is currently a  major at Berklee College of Music. 

 

 

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CHARLIE LUBLIN 

Digital Art

Charlie Lublin is a visual artist and music producer/engineer from Long Island, New York. From a very young age, Charlie has dedicated her life to art and music. She is currently studying at Berklee College of Music as a Music Production & Engineering major. 

 

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